15. Zhu, L., Wang, Y., & Kazemzadeh, M. Relating with Authentic and Attractive Influencers: Strategic Authenticity and Physical Attractiveness on Parasocial Interaction. The 109th National Communication Association (NCA), 16-19 November 2023, National Harbor, USA.

 

14. Wang, Y., & Lan, X. I Know You Know Who I Am: Analysis of the Usage of Anonymous Social Media applications among Friends and Acquaintances in China. International Association for Media and Communication Research (IAMCR), 9-13 July 2023, Lyon, France.

 

13. Wang, Y., & Zhu, L. Acting Real: A Cross-Cultural Investigation of Finfluencers’ Strategic Authenticity. The 21st International Conference on Research in Advertising (ICORIA), 29 June-1 July 2023, Bordeaux, France.

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12. Zhu, L., Wang, Y., & Chen, Y. Sharenting in China: Perspectives from Mothers and Children. The 108th National Communication Association (NCA), 17-20 November 2022, New Orleans, USA.

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11. Wang, Y. An Exploratory Study of Network Variety Shows. The 10th China Marketing International Conference (CMIC), 27-30 July 2022, Wuhan, China.

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10. Wang, Y. An Exploratory Study of Variety Show of Non-local Arts – A Case Study on the Super Vocal in China. The 10th China Marketing International Conference (CMIC), 27-30 July 2022, Wuhan, China.

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9. Wang, Y., & Chan, K. Analysis of Public Service Advertisements (PSAs) in Mainland China. The 10th China Marketing International Conference (CMIC), 27-30 July 2022, Wuhan, China.

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8. Wang, Y. The Influence of Watching Make-Up Videos on Makeup Intentions among Younger Generation in China. The 27th International Conference of the International Association for Intercultural Communication Studies (IAICS). 27 June-1 July 2022. Virtual Conference.

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7. Wang, Y. Would You Like to Go on A Date with Me? Exploring The Construction of Self-Presentation on Social Media Platforms. The 27th International Conference of the International Association for Intercultural Communication Studies (IAICS). 27 June-1 July 2022. Virtual Conference.

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6. Wang, Y. Exploring the Emotional Visibility in the Online Workplace among Chinese. The 27th International Conference of the International Association for Intercultural Communication Studies (IAICS). June 27-July 1 2022. Virtual Conference.

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5. Wang, Y. Analysis of Strategic Communication Strategies to Make the Beijing 2022 Winter Olympics Viral Under Media Convergence. The 6th Public Relations Scholars Conference (PRSC), 24-26 June 2022, Hangzhou, China.

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4. Wang, Y., Luo, Y., & Chen, B. Using Celebrities in the Non-Profit Activity in China. The 20th International Conference on Research in Advertising (ICORIA), 23-25 June 2022, Prague, Czechia.

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3. Fan, F., Chan, K., Prieler, M., Li, Y., & Wang, Y. Analysis of Influencer Advertising on Social Media Posts and Its Influence on Audience Engagement. The 20th International Conference on Research in Advertising (ICORIA), 23-25 June 2022, Prague, Czechia.

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2. Huang, L., Xiong, Z., Luo, Y., Wu, Y., Wang, Y., & Yan, K. A Systematic and Thematic Review of Chinese Internet Studies in SSCI Communication Journals, 2010-2021. The 19th Chinese Internet Research Conference (CIRC), 23-24 May 2022, Hong Kong.

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1. Wang, Y., Chan, K., & Fan, F. Older Consumers’ Perceptions of Advertising with Celebrity and Online Influencer Endorsement in China. The 9th China Marketing International Conference (CMIC), 12-15 August 2021, Nanchang, China.