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Peer-Reviewed Publications

1. Chen, Z., Ji, Y., Ji, Y., Wang, Y., & Men, L. (2025). Strategic Communication for Startups and Female Entrepreneurs in China. International Journal of Business Communication, 1-24. https://doi.org/10.1177/23294884251383011


2. Wang, Y.*, Chen, H., & Lan, X. (2025). The Motivations for and Gratifications of Interacting in the One- way Anonymous Communication Context. Young Consumer.https://doi.org/10.1108/YC-01-2025-2383
 

3. Wang, Y.*, & Taylor, C. R. (2025). Fantasize About Age in the Digital Age: Understanding the Motivations of Youth as Followers of Granfluencers. Journal of Current Issues & Research in Advertising, 1-24. https://doi.org/10.1080/10641734.2025.2516499
 

4. Xiao, X*, Wang, Y.,* Yang, W., & Zhu, Y. (2025). Solving a controversial health problem may be tricky: Examining social media news use, gender, fear, and information behaviors in HPV prevention. Journal of Health Communication, 30(4–6), 186–199. https://doi.org/10.1080/10810730.2025.2496386
 

5. Wang, Y.*, Xiao, X., Kong, H., & Lau, J. (2025). The Effects of Social Media Content on the Use of Beautifying Photo Applications among Chinese Young Adults. Atlantic Journal of Communication, 33(3), 477-490. https://doi.org/10.1080/15456870.2025.2453735
 

6. Zhu, L., & Wang, Y.* (2024). Acting Real: A Cross-Cultural Investigation of Finfluencers’ Strategic Authenticity. International Journal of Advertising, 44(1),1-20. https://doi.org/10.1080/02650487.2024.2437289
 

7. Zhu, L., Wang, Y., & Chen, Y. (2024). Sharenting in China: Perspectives from Mothers and Adolescents. Internet Research, 35(1), 105-125. https://doi.org/10.1108/INTR-05-2023-0339
 

8. Fan, F., Chan K., Wang, Y., Li Y., & Prieler, M. (2023). How Influencers’ Social Media Posts Have an Influence on Audience Engagement among Young Consumers. Young Consumers, 24(4), 427-444. https://doi.org/10.1108/YC-08-2022-1588 (Outstanding Paper Winner of Emerald Award Literati 2024)
 

9. Fan, F, Chan K., & Wang, Y. (2022). Older Consumers’ Perceptions of Advertising with Celebrity Endorsement. Asian Journal of Business Research, 12(1), 1-20. https://doi.org/10.14707/ajbr.220117

Peer-Reviewed Conference Presentations

  1. Wang, Y., & Chan, K. Older Adults and Influencer Communication: Effect of Perceived Sponsored Disclosure and Advertising Mediation on Advertising Literacy and Attitudinal Outcomes. The 20th International Conference on Research in Advertising (ICORIA), 26-28 June 2025, Rotterdam, Netherlands.

  2. Wang, Y., & Taylor, C. R. Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth. The 20th International Conference on Research in Advertising (ICORIA), 26-28 June 2025, Rotterdam, Netherlands.

  3. Wang, Y., & Zhu, L. Likes vs. Lies: Development and Validation of a Survey Instrument to Measure Social Media Influencer’s Inauthenticity. The 20th International Conference on Research in Advertising (ICORIA), 26-28 June 2025, Rotterdam, Netherlands.

  4. Zhu, L., Wang, Y., & Kazemzadeh, M. When Self-Disclosure Sparks Advocacy: The Divergent Paths of U.S. Influencers vs. Chinese Influencers. The 20th International Conference on Research in Advertising (ICORIA), 26-28 June 2025, Rotterdam, Netherlands.

  5. Xiao, X, Wang, Y., & Yang, W. Solving a controversial health problem may be tricky: Examining social media news use, gender, fear, and information behaviors in HPV prevention. International Communication Association (ICA), 20-24 June 2025, Denver, USA.

  6. Zhu, L., Wang, Y., & Kazemzadeh, M. Conceptualizing and Measuring Influencer Strategic Authenticity. International Communication Association (ICA), 20-24 June 2024, Golden Coach, Australia.

  7. Zhu, L., Kazemzadeh, M., & Wang, Y. A Reflective-Formative Approach to Influencer Strategic Authenticity. International Communication Association (ICA), 20-24 June 2024, Golden Coach, Australia.

  8. Chen, Z., Ji, Y., Ji, Y., Wang, Y., & Men, L. Strategic communication for startups and female entrepreneurs in China. International Communication Association (ICA), 20-24 June 2024, Golden Coach, Australia.

  9. Wang, Y. Enhancing Game Stickiness through Interactive Features: An Exploration of Advertising Games. American Academy of Advertising (AAA), 14-17 March 2024, Portland, USA.

  10. Zhu, L., Wang, Y., & Kazemzadeh, M. Relating with Authentic and Attractive Influencers: Strategic Authenticity and Physical Attractiveness on Parasocial Interaction. The 109th National Communication Association (NCA), 16-19 November 2023, National Harbor, USA.

  11. Wang, Y., & Lan, X. I Know You Know Who I Am: Analysis of the Usage of Anonymous Social Media Applications among Friends and Acquaintances in China. International Association for Media and Communication Research (IAMCR 2023), 9-13 July 2023, Lyon, France.v

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